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Bretty Curry (Smart Marketer) – Smart Google Traffic Download

Bretty Curry (Smart Marketer) – Smart Google Traffic

What You Get?

Download Bretty Curry (Smart Marketer) – Smart Google Traffic

Unlock the world’s largest traffic source with Google & YouTube ads.

Use the incredible power and reach of Google to grow any ecommerce business with:

Thinking of experimenting with Google Ads? Wondering if Google ads are worth the money?

The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends an average of 155 minutes every day surfing the web or scrolling through other social websites.

So while Facebook is our primary advertising channel, and the one we recommend media buyers start with the most…

As your business grows, you want to scale across all of the places your customers spend their time.

To do this, you need to start thinking about an omni-channel traffic strategy.

Grow any ecommerce business with incredible power and reach of Google Ads. You’ll learn how to create omni-channel ad campaigns for Google Search, Display Network, Google Search, Shopping and YouTube.

Master the Google Display Network

with Brett Curry, the CEO and Founder of a top Google ad agency.

Google Search Ads

Strengthen any ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.

Google Shopping Ads

Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.

YouTube Video Ads

This course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.

Diversify any traffic system

and become one of the few full-stack media buyers in the game who can scale ad campaigns beyond Facebook to Google and YouTube!

Course Curriculum

Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.

In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.

SESSION 1

Setting Up Shop & Building Your Ad Accounts

MODULE DETAILS

“Why Google Ads?” & Building the Proper Framework
Shopping Funnels
Fueled by Data & Insights
Google Analytics Setup & Enabling Remarketing Lists
Building Remarketing Lists, Setting Goals & Understanding Attribution
Connecting AdWords & Google Analytics
Setting UP Google Merchant Center
YouTube Channel Setup

SESSION 2

The Google Display Network: Art, Science & Structure

MODULE DETAILS

Display Remarketing Setup
The Abandoned Cart Remarketing Sequence
The Top 4 Remarketing Campaigns You’ll Need
Display Remarketing Bidding Strategies
4 Steps to Killer Display Ads
Campaign Creation & Responsive Ads
Measure Success on GDN

SESSION 3

Brand Search With Google Ads

MODULE DETAILS

“Why Branded Search Campaigns?”
Google Ads Account & Campaign Structure
Keyword Research & Match Types
Creating Great Search Ads
Search Ad Campaign Creation
Audience Targeting

SESSION 4

Google Shopping Campaigns

MODULE DETAILS

Google Shopping Overview
Product Feed Tips: Part 1
Product Feed Tips: Part 2
Google Merchant Center & Feed Diagnostics
Google Shopping Campaign Creation
Google Shopping RLSA Campaign Creation
Measuring Success with Google Shopping

SESSION 5

YouTube Remarketing Ads

MODULE DETAILS

Intro to YouTube Advertising
YouTube TrueView Ads
Creating Killer Video Ads
YouTube Top Audiences
Creating YouTube Remarketing Campaigns
Measuring Success with YouTube

SESSION 6

Foundation & Structure For Success

MODULE DETAILS

Understanding TrueView Ads
Conversion Paths & Shopping Funnels
Attribution Models & Cross Channel Issues
Setting Up Your Google Ads Account
Google Ads Custom Columns
Build Video Viewers Lists

SESSION 7

Crafting The Perfect YouTube Ads

MODULE DETAILS

7 Tips for Killer YouTube Ads
What, Who, How
Testimonial Sandwich
Story Principles
The Story & The Glory
The Pitchman Demo
7 Conversion Killers
7 Resources

SESSION 8

Audience Targeting

MODULE DETAILS

In-Market Audiences
Custom Intent Audiences
Affinity Audiences
Custom Affinity Audiences
Life Events
Keyword Targeting & Placements
“And” Targeting vs. “Or” Targeting

SESSION 9

Bids & Budgets

MODULE DETAILS

In-Market Campaign
Creating Your First Ad
Custom Intent Campaign
Affinity Campaign

SESSION 10

Campaign Management & Optimization

MODULE DETAILS

Custom Intent Clarification
Keyword Campaign
Placement Campaigns
Frequency Caps
How the Bidder Works
Optimization Basics
Key Metrics to Measure
Keys to Growth: New Videos & Audiences
Watch Audience Insights

SESSION 11

Completing Your YouTube Funnel

MODULE DETAILS

Video Viewer Audiences
Video Viewer Campaign
Remarketing Campaigns:Trueview for Shopping
Target Video Viewers inSearch & Shopping
Encourage Repeat Purchases

Download will be MEGA Drive (12.41 GB)

 

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