Smart Marketer – Smart Email Marketing 2026

Smart Email Marketing 2026 is the most up-to-date email marketing course designed to turn your email campaigns into a major revenue channel. It offers a complete, on-demand version of the popular 12-week mentorship program, packed with proven strategies, templates, and automation systems.

What You Get

12-week curriculum from the popular email mentorship, fully on-demand and flexible.
John’s complete email system to generate leads, drive sales, and create repeat customers.
22 automated & manual promotion campaigns for practical implementation.
37 step-by-step walkthrough videos covering every module.
55 new course resources, including worksheets, templates, swipe files, and checklists.
110+ email templates & examples to inspire and copy for your campaigns.
107 streamable videos for a fully updated learning experience.

Module 1: Crucial Cornerstones of Email Marketing

Master the fundamentals that every successful email marketer needs.

Understanding Email & The Smart Marketing Model
Learning why email works and how to win with it
Audit your email performance to identify areas for improvement
Explore the 3 Shapes to Mastering Email Marketing
Study the 8 Immutable Laws of Email Marketing
Conduct Email Quality Assurance
Build a Swipe File for inspiration
Navigate CRMs & ESPs for campaign management
Craft The Perfect Email Template
Learn Who, Where, and When of Email for targeting
Develop the Offer Formula
Transform individual emails into a full campaign

Module 2: Build Your List

Your email list is your most valuable digital asset. Learn to grow it efficiently:

Strategies on How to Get Your List
Building high-converting opt-in offers and pages
Launching your SLO (Self-Liquidating Offer) to paid traffic
Running effective Facebook campaigns to attract subscribers

Module 3: Crafting Your Email Copy

Develop a unique brand voice to engage and convert subscribers:

Differences between Voice, Tone, and Content
Importance of Voice in email marketing
Creating your Character Diamond for brand identity
Tips for discovering and maintaining your voice
Mapping your Welcome Series campaign
Using the Copywriting Toolbox: openers, proof, objection busters, and conversion cues
Access Copywriting resources for ongoing improvement

Module 4: Automation Engine Campaigns

Automated flows drive the majority of revenue:

Fundamentals of Email Retargeting & Automation
Implement 14 top-performing automated campaigns:
- Pre-Arrival, Cross-Sell, Repeat Purchase
- UGC, Ambassador, Feedback Requests
- Cart & Browse Abandonment
- Upsell, Winback, Out-of-Stock & Sunset Flows

Module 5: Generating Revenue with Promo Emails

Launch year-round high-performing promotional campaigns
Boost revenue and attract free traffic

Module 6: Hitting the Inbox – Email Deliverability

Protect deliverability against Apple iOS and Google spam filters
Ensure emails reach your audience consistently

Module 7: Analytics & Optimizations

Track key performance metrics
Turn numbers into actionable insights
Optimize campaigns continuously for maximum profit

Bonus: Leveraging Your Other Owned Media

Integrate SMS and Messenger with email marketing
Maximize revenue from your entire owned media ecosystem

Smart Email Marketing 2026 provides everything from foundational concepts to advanced automation, templates, and cross-channel strategies—designed to help marketers generate leads, increase sales, and build lasting customer relationships.

Smart Marketer – Smart Email Marketing 2026