Overview of the Codie Sanchez – Main Street Accelerator Course
The Codie Sanchez – Main Street Accelerator course is designed for aspiring acquisition entrepreneurs seeking to buy and run a business. This comprehensive program covers everything from foundational principles to the intricacies of closing a deal. Below is a detailed breakdown of the course units and what they offer.
Unit 1: Foundation
In this unit, participants will learn the essential mindset and foundational knowledge necessary for successful business acquisition.
- Why Acquisition Entrepreneurship?
- The 10 Acquisition Entrepreneur Mindset Pillars
- The Deal Journey & Lifecycle
- Self-Assessment: Do you have what it takes to run a business?
- Resources:
- Action Steps Checklist
- Acquisition Journey Reference Sheet
- Acquisition Self-Reflection Worksheet
Unit 2: Deal Clarity
This unit helps participants refine their personal acquisition criteria using the Contrarian Deal Clarity Framework.
- Understanding Your Motivation: Get clarity on why you want to own a business.
- Business Characteristics: Identify the traits of the business you should buy.
- Target Industries: Discover which industries align with your goals.
- Create Your Own Deal Box: Find your ideal business.
- Resources:
- Zone of Genius Worksheet
- Deal Clarity Worksheet
- Industries Database Selector
- Personalized Deal Box
Unit 3: Origination
Learn effective techniques for sourcing on-market and off-market deals that fit your criteria.
- Deal Sourcing: Understand how to find businesses to buy.
- Marketplaces: Finding deals through platforms like BizBuySell.
- Off-Market Deals: Explore 7 methods for finding off-market opportunities.
- Tracking Progress: How to monitor your business buying progress.
- Resources:
- Business Sourcing List
- Business Broker List
- Deal Sourcing CRM
Unit 4: Outreach
Master the art of presenting yourself as a qualified buyer and building relationships with sellers.
- Positioning Yourself: How to present yourself as a credible buyer.
- Engaging Sellers: Includes effective scripts and the FROG Method for meetings.
- Responding to On-Market Deals: Strategies to get responses.
- Bonus: 3 methodologies for seller outreach.
- Resources:
- Buyer Profile PDF
- Cold Email Outreach Scripts
- Questions to Ask Sellers
Unit 5: Evaluation
Learn to assess potential deals, including signing NDAs and evaluating valuations.
- Valuation Assessment: How to evaluate before making an offer.
- Methods for Valuation: Two techniques for assessing business value.
- SDE Calculation: Learn how to calculate Seller’s Discretionary Earnings.
- Frameworks: The 10 Contrarian Business Value Markers Framework.
- Resources:
- NDA Template
- Deal Decision Tree
- Contrarian Deal Navigator
- Deal Calculator
Unit 6: Offer & Negotiation
Understand the distinctions between various agreements and develop negotiation skills.
- Professional Involvement: Learn when to use professionals at the offer stage.
- LOI vs. APA: What to include in your Letter of Intent (LOI).
- Negotiation Techniques: How to present your offer and handle counteroffers.
- Resources:
- Offer Checklist
- LOI Templates (advanced and simple)
- Asset Purchase Agreement Template
Unit 7: Due Diligence
Navigate the due diligence process and build a capable deal team.
- Performing Due Diligence: How to conduct thorough evaluations.
- Building Your Team: Assemble a team to verify due diligence.
- Key Information: What to look for during this crucial stage.
- Resources:
- 60+ Item Due Diligence Checklist
Unit 8: Financing
Explore various funding methods and acquisition financing strategies.
- Financing Options: Learn the main ways deals are financed, including seller financing, SBA loans, and sweat equity.
- Debt & Equity: Strategies for leveraging both.
- Resources:
- 21 Financing Options Sheet
- Seller Financing Avatar Checklist
Unit 9: Closing
Master the closing process, including legal documentation and escrow.
- Closing Process: Understand how the closing process works.
- Key Players: Identify who is involved in the closing.
- Resources:
- Closing Checklist
Unit 10: Day Zero
Prepare for the transition to ownership and set the stage for success.
- First Day Preparation: Essential tasks to complete on Day Zero.
- Resources:
- Day Zero Checklist
- Working Capital Needs
This course is a comprehensive guide for anyone serious about acquisition entrepreneurship, offering valuable insights, practical resources, and frameworks to ensure a successful business acquisition journey.
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