Max Sturtevant – Ecommerce Email Mastery
The Ecommerce Email Mastery course by Max Sturtevant is an extensive training program designed for e-commerce entrepreneurs and marketers looking to maximize their email marketing efforts. This course provides a comprehensive framework that addresses common challenges in e-commerce, such as high customer acquisition costs and low retention rates, enabling participants to harness the full potential of email marketing.
Course Foundations
The course begins with foundational concepts that are crucial for building a successful e-commerce email strategy:
- Profitable Ecommerce Funnel
Learn how to create a funnel that effectively addresses high acquisition costs and low customer retention, ensuring long-term profitability.
- Understanding the Trust Threshold
Discover the hidden ‘trust threshold’ concept and its impact on brand profitability, helping you build stronger customer relationships.
- Klaviyo Setup
Get a step-by-step guide on setting up Klaviyo correctly from the start, avoiding costly mistakes that can harm your account.
- Core Pillars of Email Revenue
Understand the 3.5 core pillars that leading brands focus on to generate over 40% of their revenue from email marketing alone.
List Growth Strategies
Building a robust email list is essential for e-commerce success. The course offers valuable insights on:
- Doubling Your Subscribers
Implement four main methods of list growth to significantly increase your email subscribers, while understanding why most brands fall short.
- Proven Pop-Up Forms
Access 29 customizable pop-up form templates designed to enhance your email revenue.
- Avoiding Common Mistakes
Learn about the nine deadly pop-up form mistakes that can deter visitors and negatively affect conversion rates and SEO.
- High-Converting Pop-Up Example
Follow a step-by-step process for creating a high-converting pop-up form, using Nike as a case study.
Winning Flows
Automated email flows can serve as a 24/7 sales team for your business. This section covers:
- Essential Automated Flows
Set up the six essential automated email flows that will start generating sales immediately.
- Perfect Timing for Emails
Receive a technical guide on timing your emails for maximum sales impact.
- Fixing Abandoned Cart Flows
Discover why Klaviyo’s abandoned cart flow may be ineffective and how to correct it.
Winning Campaigns
Maximize your revenue through effective email campaigns with insights on:
- Weekly Send Volume
Benefit from three years of A/B testing to determine the optimal weekly email send volume for revenue maximization.
- Engagement Flywheel
Learn about the four-stage habitual engagement flywheel that boosts customer loyalty and lifetime value.
- Non-Discount Campaign Frameworks
Access 29 campaign frameworks that drive sales without sacrificing profit margins.
- High-Converting Templates
Utilize 84 high-converting campaign templates from top brands to inspire your own campaigns.
- Campaign Calendar Insights
Gain insight into the thought process behind GymShark’s campaign calendar.
- Unlimited Campaign Ideas
Use a special ChatGPT prompt to generate unlimited campaign ideas.
Copywriting Masterclass
This section focuses on mastering copywriting to enhance email marketing effectiveness:
- Core Copy Principles
Understand three essential copywriting principles to maximize email sales.
- Avoiding Fatal Mistakes
Learn about five common copy mistakes that can jeopardize sales and customer trust.
- Resonating with Customers
Discover how to write copy that aligns with evolving customer preferences.
- “TikTokify” Your Emails
Adapt your emails to capture attention in a world of short attention spans.
- Infographics for Sales
Utilize nine essential infographics that make your sales copy more effective.
- ChatGPT Copywriting System
Save time with a four-step ChatGPT system for writing compelling copy.
Design and Deliverability Secrets
Effective design and strong deliverability are crucial for email success:
- Principles of Good Design
Learn about the three core principles of design that can triple revenue through optimization.
- Creating a Design Feedback Loop
Build a four-stage ‘design positive feedback loop’ to enhance customer perception.
- Conversion-Boosting Design Secrets
Discover the number one design secret that can instantly increase conversion rates.
- Email Deliverability
Set up bulletproof deliverability to prevent emails from landing in spam folders, learn the methods used by Google and Yahoo to filter emails, and monitor key metrics for deliverability issues.
Bonus Content
The course also includes several valuable bonuses:
- Segmentation Strategies
Understand the dangers of sending emails to your entire list and learn how to effectively segment your audience.
- Optimization Techniques
Execute high-leverage A/B tests for your campaigns and flows, and implement a long-term optimization strategy.
Conclusion
In summary, Max Sturtevant’s Ecommerce Email Mastery course is a comprehensive resource for e-commerce marketers looking to elevate their email marketing game. With insights on list growth, automated flows, campaign strategies, copywriting, design, deliverability, and access to a supportive community, this course is designed to help you achieve e-commerce success and maximize your revenue through effective email marketing strategies.
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