Ryan Levesque – Ultimate Zig When They Zag Bundle: A Comprehensive Overview
Ryan Levesque’s Ultimate Zig When They Zag Bundle is a cutting-edge course designed to help entrepreneurs and business owners navigate the rapidly evolving digital marketing landscape. Drawing from over 150 one-on-one conversations with business owners and insights from his recent UK tour, Ryan identifies the major shifts in digital marketing and provides actionable strategies to stay ahead of the curve. Below is a detailed breakdown of the course content and its key components.
The Great Shift in Digital Marketing
Ryan highlights that the digital marketing strategies of the past decade are now obsolete. He identifies four major forces reshaping the industry, which are covered in Part I: The Great Sea Change “Editor’s Cut”:
- The “Zero Click” Reality: A staggering 65% of Google searches no longer result in website clicks, fundamentally altering how businesses attract traffic.
- The “MoFu Gap”: The middle of the funnel (MoFu) is now more critical than the top of the funnel, requiring a shift in focus for marketers.
- The “3rd Party Data Wars”: With increasing restrictions on third-party data, businesses must pivot to zero-party data strategies.
- The “Great Mobilization”: Mobile traffic dominates the internet, with 98% of Facebook traffic, 90% of YouTube traffic, and 60% of all internet traffic coming from mobile devices.
Ryan provides specific tactics and strategies to adapt to these changes over the next 18 months, ensuring businesses remain competitive in this new environment.
Part II: Going Analog “Editor’s Cut”
In this section, Ryan explores the contrarian strategy of “going analog” in a digital-first world. He argues that embracing physical and high-touch elements can be a game-changer in 2025. Key insights include:
- The Least Crowded Marketing Channel: Discover the most underutilized channel to reach customers effectively.
- Leveraging the Post-Pandemic Return to the Physical World: Learn how to capitalize on the growing trend of people returning to in-person experiences.
- Surging Book Formats: Ryan reveals surprising data about which book formats are gaining popularity and which are declining.
- High-Touch Strategies: Uncover innovative ways to integrate personal, high-touch elements into your digital business.
- Owning Valuable Real Estate in Customers’ Homes: Learn how to claim the most valuable physical space in a customer’s home to ensure your brand remains top of mind.
Three Powerful “Zig When They Zag” Strategy Sessions
The bundle also includes three advanced strategy sessions led by industry experts, offering practical tools to implement innovative marketing techniques:
- How to Creatively Use Amazon as the Next Great Lead Source
- Learn how to leverage Amazon’s ecosystem for lead generation by publishing short-form lead-magnet mini-books quarterly.
- Discover how Amazon’s algorithms can promote your content, creating a snowball effect of leads.
- The YouTube-Commerce Revolution: Storytelling Meets Sales
- Explore Hollywood-inspired storytelling techniques to boost engagement in both long-form and short-form content.
- Gain insights into the new YouTube-Shopify integration, which allows creators to sell directly through their YouTube channels.
- The Compliance Advantage: Marketing Profitably in a Post-Wild-West Era
- Understand the five most common FTC violations and how to avoid them.
- Learn how to maintain compliance while achieving high conversion rates.
- Protect your business from lawsuits and adapt to the increasingly strict regulatory environment.
Why This Bundle is Essential
Ryan Levesque’s Ultimate Zig When They Zag Bundle is more than just a course—it’s a survival guide for thriving in the ever-changing digital marketing landscape. By combining cutting-edge insights, contrarian strategies, and actionable tactics, this bundle equips entrepreneurs with the tools they need to stay ahead of the competition.
Whether you’re looking to adapt to the “Zero Click” reality, embrace analog strategies, or leverage platforms like Amazon and YouTube, this bundle provides a comprehensive roadmap for success in 2025 and beyond.
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