Benjamin Mangold – Google Tag Manager
Benjamin Mangold – Google Tag Manager is a comprehensive course designed to help marketers, analysts, and website owners master Google Tag Manager (GTM). Benjamin Mangold, a co-founder of Loves Data and a recognized expert in analytics, provides step-by-step guidance, practical demonstrations, and real-world applications to empower users to implement, track, and optimize marketing tags without heavy reliance on developers.
Key Features
- Beginner to Advanced Content
- Starts with fundamental concepts for beginners.
- Progresses to advanced tracking techniques and custom implementations.
- Hands-On Demonstrations
- Real examples and screen recordings for better understanding.
- Practical exercises included to reinforce learning.
- Google Analytics Integration
- Detailed walkthroughs on integrating GTM with Google Analytics.
- Covers Universal Analytics and GA4 implementations.
- E-commerce Tracking
- Guides on enhanced e-commerce tracking setup.
- Step-by-step instructions for tracking transactions and user behavior.
- Custom Event Tracking
- Learn to set up custom events like clicks, form submissions, and video interactions.
- Use variables, triggers, and tags effectively.
- Debugging and Troubleshooting
- Teaches use of GTM’s preview and debug mode.
- Tips for correcting common GTM mistakes.
- Best Practices and Optimization
- Recommendations for account structure and organization.
- Techniques for maintaining a scalable and error-free tag implementation.
Course Modules
- Introduction to Google Tag Manager
- Overview of GTM and its benefits.
- Understanding containers, tags, triggers, and variables.
- Setting Up GTM
- How to install GTM on your website.
- Configuring basic tags and triggers.
- Tracking User Interactions
- Implementing click, scroll, and form submission tracking.
- Setting up custom dimensions and metrics.
- Integrating with Marketing Tools
- Connecting GTM with Google Ads, Facebook Pixel, and other platforms.
- Conversion tracking and remarketing setup.
- Advanced Techniques
- Data Layer implementation for complex tracking.
- Using custom JavaScript and data manipulation in GTM.
- Debugging and Maintenance
- Preview mode, tag assistant, and error resolution.
- Regular audits for efficient tag management.
Who Should Take This Course?
- Digital Marketers: Looking to track campaigns and optimize marketing spend.
- Web Analysts: Wanting deeper insights into user behavior.
- Website Owners: Interested in managing tags without technical barriers.
- Developers and Agencies: Needing scalable and reliable tag management solutions for clients.
Learning Outcomes
- Confidently Implement GTM: Install and configure GTM on any website.
- Track Valuable Interactions: Measure user engagement with custom events and e-commerce data.
- Integrate with Key Platforms: Seamlessly connect GTM to Google Analytics, Ads, and third-party tools.
- Debug and Maintain Tags: Use built-in tools for troubleshooting and maintaining data accuracy.
- Apply Best Practices: Structure GTM accounts for scalability and long-term success.
Why Choose Benjamin Mangold’s Course?
- Expert Instructor: Learn from a Google-certified expert with extensive industry experience.
- Practical Focus: Emphasis on real-world application and hands-on learning.
- Up-to-Date: Covers the latest GTM features, including support for GA4.
Conclusion
Benjamin Mangold – Google Tag Manager is a detailed, practical, and expertly crafted course that equips learners with the skills to manage website tags efficiently. Whether you are a marketer, analyst, or developer, this course provides the knowledge to leverage GTM for better data collection, improved marketing decisions, and streamlined web analytics.
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