Chelsea Blackwell – The One

Chelsea Blackwell – The One: A Comprehensive Brand Positioning Course

Become the go-to choice in the market by staying true to YOU.

Welcome to The One, the first-of-its-kind brand positioning course designed for service-based brands eager to stand out and claim a unique, irresistible position in today’s saturated market.

Why This Course?

Breaking through the noise in a crowded market can feel impossible, especially when you’re struggling to:

Confidently communicate the value of your services.
Identify your ideal customer and niche market.
Forge meaningful online connections with your audience.
Establish a visual brand that resonates deeply with your clients.
Align your messaging with your offers.

Often, the online world pushes quick fixes like:

Copying what works for others – Borrowing others’ strategies can make you blend in even more.
Focusing on visuals instead of deeper brand work – Neglecting internal brand positioning leads to doubt, not clarity.
Investing in misaligned education – With countless courses available, choosing one that aligns with your needs is crucial.

If these challenges resonate, The One is here to offer a bold and authentic way to position your business effectively.

Course Overview: Modules and Lessons

This course is structured into 6 transformative modules, each packed with actionable lessons, mindset shifts, and bonus content to help you craft a brand that is uniquely yours.

Module 1: The Magic of You

The foundation of your brand is YOU. This module dives deep into what makes you unique, helping you uncover your strengths and uncover the magic that sets you apart.

Lesson 1.1: Introduction and Mindset Shift #1
Lesson 1.2: Your Story and Expertise
Lesson 1.3: Your Values, Unique Perspectives, and Industry Gaps
Lesson 1.4: Your Industry Purpose and Why

Module 2: Understanding Your People

Your customers are the second-most vital part of your brand. This module guides you in identifying who you’re best suited to serve and connecting with them authentically.

Lesson 2.1: Introduction and Mindset Shift Activity #2
Lesson 2.2: Wayfinding Strategy
Lesson 2.3: Niching and Narrowing
Lesson 2.4: [BONUS] Customer Profile Workshop

Module 3: Understanding the Problem + Offering the Solution

This module helps you understand your audience’s core problems and desires, allowing you to craft solutions that resonate deeply.

Lesson 3.1: Introduction and Integrity Statement
Lesson 3.2: Getting Emotive and Empathetic
Lesson 3.3: Refining the Core Problem or Need
Lesson 3.4: Curating the Solution

Module 4: Standing Out and Differentiating

Learn how to take everything you’ve discovered so far and turn your brand into the most enticing option for your ideal audience.

Lesson 4.1: Introduction and Mindset Shift #3
Lesson 4.2: Competitive Landmarking
Lesson 4.3: Method A: Proprietary IP
Lesson 4.4: Method B: Values + Commitments
Lesson 4.5: Method C: Style + Quality
Lesson 4.6: Method D: Perspective + Personality
Lesson 4.7: Positioning Stress Test

Module 5: How to Commit and Prove

This module teaches you how to back up your brand claims with proof and commitment, ensuring your positioning is unshakable.

Lesson 5.1: Introduction and Mindset Shift #4
Lesson 5.2: Your Commitment and Promise
Lesson 5.3: Methods of Proof
Lesson 5.4: Leveraging Your Commitment as Part of Your Positioning

Module 6: Claim it Challenge

The final module ties everything together! You’ll put your knowledge into action, crafting messaging that connects and taking steps to boldly claim your space in the market.

Lesson 6.1: Introduction
Lesson 6.2: [BONUS] Magnetic Messaging
Lesson 6.3: Claim it Challenge

Why Choose The One?

This course doesn’t push cookie-cutter solutions or surface-level fixes. Instead, it empowers you to:

Discover your authentic voice and strengths.
Build a brand that resonates with your ideal clients.
Stand out by owning your unique position in the market. If you’re ready to stop blending in and start standing out, The One is the course for you.

Chelsea Blackwell – The One