Drop Dead Copy – AI Copywriting Secrets (Volume 2)
Drop Dead Copy – AI Copywriting Secrets (Volume 2) is a cutting-edge course designed for copywriters and marketers who want to leverage AI tools like ChatGPT, Claude, and Gemini to write faster, make more money, and stand out in a crowded market. Created by John McIntyre, this volume brings together top industry experts to share their latest, most actionable AI copywriting strategies through raw, over-the-shoulder tutorials—no fluff, no filler, just practical insights you can use immediately.
What Makes This Course Unique
- Expert-Led, Actionable Content: Each session is a recorded Zoom call with a renowned copywriter, focusing on one powerful AI technique or workflow.
- No Theoretical Fluff: Skip the basics—these are advanced, real-world tactics, not generic “what is AI” lectures.
- Instantly Usable Tips: Every lesson is designed to give you at least one idea you can implement right away to boost your results.
- Regular Updates: With AI evolving rapidly, new volumes are released every three months to keep you ahead of the curve.
Featured Experts & Key Takeaways
Adil Amarsi – From Generic to Genius: The 3 Tweaks That Make AI Sound Like You
- Prompt Like a Psychologist: Use buyer traits and emotional triggers to train AI before writing.
- AI Branch Breaker: Avoid writing long sequences in one go; use a one-sentence fix to maintain flow.
- Only One Email Rule: Sequence emails for better connection and conversion.
- Don’t Polish a Turd: Don’t waste time editing bad AI output—start fresh.
- Instant Yes Buyer Primer: Target ADHD buyers with short, punchy prompts.
- Adpocalypse Forecast: Why AI may disrupt markets before direct response roars back.
- Includes: 38-minute video + transcript.
Bill Mueller – The “Drop-In Dialogue” Method
- Drop-In Dialogue Hack: Add 3–5 lines of AI-generated conversation for engaging emails.
- Skeptical Friend Framework: Turn objections into laughs and trust.
- Show, Don’t Tell Mini Script: Use fictional dialogue for authenticity.
- Inbox Story Shortcuts: Generate 10 narrative angles instantly.
- Little Library Hook Formula: Turn everyday stories into sales gold.
- Includes: 39-minute video + transcript.
Bob Bly – Using ChatGPT as a Junior Analyst
- Strait of Hormuz Test: Turn news headlines into financial promos.
- Stock Shuffle Shortcut: Get AI to suggest stock moves based on events.
- Personal Story Barrier: Why AI can’t replicate real-life stories.
- News Jacking Engine: Scan headlines for hidden angles.
- Predictive Isn’t Personal: AI can remix data, but not real experiences.
- Includes: 28-minute video + transcript.
Chris Orzechowski – The “Hierarchy of Copy” Framework
- Mashed Potato Brain Line: Use relatable phrases for emotional hooks.
- Email Panic Attack Prompt: Create raw, hilarious ad copy.
- Go Nuts With It Directive: Let AI brainstorm wild hooks.
- Emotional Specificity Trick: Dig for pain points that resonate.
- AI-Fueled Edit Process: Rewrite FAQs in minutes.
- Includes: 35-minute video + transcript.
Daniel Throssell – How to Beat AI-Powered Copywriters
- 5 Human Skills AI Can’t Touch: Outsell robots by doubling down on human strengths.
- Charge More by Not Using AI: Real-world case study.
- Why Not to Run Great Hooks Through AI: Counterintuitive but crucial.
- AI Market Research Lies: Spot what AI misses in buyer psychology.
- Includes: 42-minute video + transcript.
David Deutsch – AI-Driven Playbook for Breakthrough Copy
- Control Is the Enemy: Don’t cling to old winners—let AI help you innovate.
- Virtual Focus Group Trick: Use AI personas to stress-test copy.
- Negative Space Framework: Find and fill gaps in your copy.
- Testing Like a Scientist: Use AI for data-driven decisions.
- Includes: 37-minute video + transcript.
Course Format & Experience
- No Studio Lighting or Fancy Slides: Sessions feel like private coaching, not polished webinars.
- Practical Demos: Screen shares, live prompt writing, and real-time editing.
- Swipeable Prompts: Get ready-to-use AI prompts and frameworks.
- Expert Pitches: Each expert shares their own tools or services—expect some selling, but always with value.
Who Should Take This Course?
- Copywriters and Marketers who want to stay ahead of AI trends.
- Business Owners looking to scale content creation without sacrificing quality.
- Anyone who wants to turn AI into a true competitive advantage, not just another tool.
Final Thoughts
AI Copywriting Secrets (Volume 2) is not just another AI course—it’s a tactical, up-to-the-minute playbook for anyone serious about mastering AI in copywriting. If you want to save time, earn more, and future-proof your skills, this course delivers the goods.
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