Overview of Matthew Kimberley’s Course: Delightful Emails
Matthew Kimberley’s course, Delightful Emails, is designed to elevate your email writing skills, transforming mundane communication into delightful exchanges. The course is structured into six comprehensive modules, each focusing on different aspects of email writing, along with a new update on integrating AI tools. Here’s a detailed breakdown of what you can expect from each module.
Module 1: The Delightful Email, A Primer
- The Philosophical Underpinning To The Delightful Email:
- Understand the core philosophy that makes emails delightful, emphasizing the importance of approachability and engagement.
- The Essential Components of Every Delightful Email:
- Learn about key elements that contribute to a delightful email, including tone, structure, and personalization.
- Reducing Friction To Get Words On The Page:
- Discover techniques to overcome writer’s block and simplify the writing process.
- Writing Technology:
- Explore tools and technologies that can aid in crafting better emails.
Module 2: Voice (A), Individualism
- Being Unlike Everybody Else:
- Embrace your unique writing style to stand out in a crowded inbox.
- Unburying Your Voice:
- Techniques to discover and articulate your authentic voice.
- Testing Your Limits:
- Challenge yourself to expand your comfort zone in writing.
- Adventures In Appropriateness:
- Understand the balance between creativity and professionalism.
- Thematic Content Creation:
- Learn how to develop content around central themes that resonate with your audience.
- Brand Personality:
- Establish a consistent voice that reflects your brand’s identity.
- Motifs and Motives:
- Delve into the underlying themes and motivations behind effective email communication.
Module 3: Voice (B), Stylistics
- Finding The Right Words:
- Techniques for choosing the most impactful words to convey your message.
- Style Guide Discovery:
- Identify existing styles that resonate with you and your audience.
- Style Guide Development:
- Create a personalized style guide to maintain consistency in your emails.
Module 4: Email Idea Generation
- Finding The Right Words (2):
- Further exploration into word selection with new techniques.
- The Prompting Process:
- Discover methods to generate ideas when inspiration runs low.
- Subject-Matter Prompts:
- Use prompts to dive deep into relevant topics for your audience.
- Creative Prompts:
- Engage in creative exercises to spark innovative email ideas.
- The Alphabet Method:
- A unique technique to brainstorm email topics alphabetically.
- The Library Method:
- Inspiration through research and reading to fuel your writing.
- The Fractal Method:
- A structured approach to breaking down complex ideas into manageable pieces.
Module 5: How To Write An Email (A)
- Painting Emails By Numbers:
- A structured approach to crafting emails systematically.
- Subject Lines:
- Techniques for creating compelling subject lines that draw readers in.
- Segues:
- Learn how to transition smoothly between different points in your email.
- Flesh, Greetings and Points:
- Understand the anatomy of a well-crafted email, including greetings and core messages.
- Calls To Action:
- Craft effective calls to action that encourage reader engagement.
- Re-Use and Repetition:
- Strategies for recycling and repurposing content effectively.
Module 6: How To Write An Email (B)
- The Writing Process:
- An overview of the stages involved in writing effective emails.
- Speed Writing:
- Techniques to increase writing speed without sacrificing quality.
- Rewriting For Comprehension:
- The importance of clarity in rewriting your drafts.
- Rewriting For Delight:
- Enhance your drafts to evoke positive emotions in readers.
- Hitting Send:
- Final checks before sending your email to ensure it meets your standards.
2025 New Update: AI – Your Best Friend (In Progress)
- Using AI as a partner tool:
- Explore how AI can assist in the email writing process.
- Integrating Delightful Emails GPT into your workflow:
- Learn to seamlessly incorporate AI tools to enhance your email writing efficiency.
Updates will be provided as they become available.
Matthew Kimberley’s Delightful Emails course offers a comprehensive toolkit for anyone looking to improve their email writing skills, ensuring your messages not only get read but also leave a lasting impression
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