Ryan Deiss – Head of Marketing Bootcamp: Everything You Need to Know
Overview
The Head of Marketing Bootcamp is an intensive, hands-on, 4-week mentorship program led by Ryan Deiss. Designed for professionals aspiring to become a Head of Marketing or for companies aiming to upskill their team members, this program is limited to just 50 participants to ensure a personalized, small-group learning experience. Starting on April 27th, participants will gain a blend of expert coaching, live sessions, on-demand curriculum, and practical assignments, culminating in a capstone project.
What You’ll Receive
By securing one of the 50 coveted spots, participants will gain access to the following benefits:
- Expert Coaching: Receive ongoing guidance and motivation through a structured 4-week program.
- 8-Module Curriculum: Lifetime access to the comprehensive Head of Marketing Bootcamp curriculum tailored for your cohort.
- 8+ Live Sessions: Participate in interactive Q&A, workshops, and assignment reviews.
- Certificate of Completion: Personalized certification, verifiable by employers, to showcase your accomplishment.
- Industry Expertise: Learn from special guest instructors who are current marketing leaders across different industries.
- Exclusive Community: Access a member-only online community for networking, support, and progress sharing.
- Marketing Tools & Templates: Gain access to templates, worksheets, and swipe files, including the Head of Marketing matrix suite.
- Digital Marketing Certification: Achieve the “Certified Digital Marketing Strategist” credential through the Digital Marketing Mastery certification.
How It Works
The program is structured to provide a challenging but rewarding learning experience. Here’s how the Bootcamp will be delivered:
- Small Group Format: Classes are limited to 50 participants to ensure interactive, classroom-style learning.
- Live Sessions Twice Weekly:
- Held every Monday and Thursday at 12 PM EST.
- Recordings are available for those who cannot attend live.
- Weekly Coursework: Assignments are provided weekly and discussed during Tuesday office hours.
- Special Guest Instructors: Bonus sessions with guest marketing leaders from various industries.
- Capstone Project: The program concludes with a final project based on a real-life business scenario. Submission and review of this project are required to earn your certificate.
Course Breakdown
The program is divided into 8 sessions, spanning 4 weeks, each focusing on a core marketing skill required for mastering the Head of Marketing role. Here’s a detailed breakdown:
Session 0: Kickoff Week
- Meet your instructor and fellow students.
- Learn how to maximize the program, including grading, participation expectations, and certificate requirements.
Session 1: Clarify the Objectives
- Learn how to create alignment with stakeholders, other departments, and business objectives.
- Develop and document your growth engine using a provided template.
Session 2: Define the Strategy
- Map out the shortest path to achieving business objectives using existing assets, campaigns, and channels.
- Master the 4 key growth levers and learn how to prioritize projects effectively.
Session 3: Run the Numbers
- Analyze whether your strategy is achievable by using data, past results, and assumptions.
- Ensure all plans align with key business goals and expectations.
Session 4: Execute the Plan
- Develop skills to effectively communicate project scope, objectives, and timelines.
- Use a checklist to manage creative and technical buildouts to ensure projects are on time and on budget.
Session 5: Build Your Scorecards & Dashboard
- Identify and track essential KPIs (leading and lagging metrics) for campaign success.
- Create scorecards and dashboards to monitor ROI and gather actionable insights.
Session 6: Communicate with Key Stakeholders
- Master communication strategies for engaging with team members, other departments, and the leadership team.
- Learn how to tailor communication styles based on the audience and organizational goals.
Session 7: Optimize for Growth
- Diagnose and solve issues related to failing metrics or faulty assumptions.
- Learn how to reallocate budgets and resources to maximize high-performing areas and scale successful strategies.
Session 8: Celebration Week
- Finalize and submit your capstone project for review.
- Celebrate your accomplishments and receive your Certificate of Completion.
Why Join the Head of Marketing Bootcamp?
This program is designed to help participants transition from being a marketing specialist to a strategic leader who can holistically manage marketing efforts. With its unique blend of strategy, execution, and real-world application, the Bootcamp prepares you to confidently step into any Head of Marketing role across industries.
Key Takeaways:
- Gain hands-on experience with real-world business projects.
- Build a professional network with peers and industry leaders.
- Develop a strategic mindset and actionable skills to lead marketing initiatives.
Conclusion
The Ryan Deiss – Head of Marketing Bootcamp is a transformative opportunity for marketing professionals seeking to fast-track their careers. With expert guidance, practical tools, and a collaborative learning environment, this program equips you with the skills and confidence to excel in marketing leadership roles. Don’t miss your chance to secure one of the 50 spots!
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