What You Get?
Download Sean Anthony – Hybrid Install Offers
Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.
It´s a combination of DFY and DWY
It´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.
What We´ll Cover:
- The Offer Buffet
- What you need to sell HIOs
- Creating the offer
- Reviewing Offer Docs
- Getting a HIO client
- Delivering a result
The Offer Buffet:
Your free offer to give people a taste in exchange for their contact info
Goal: grow your list and audience with potential buyers
Delivery: Ebook, Ultimate guide, Email course
Your low-mind ticket offer to find your buyers
Goal: turn a lead into a customer and get them hungry for your Main Course
Your highest level offer serving the high-end of your market
Goal: get paid the premium to work with your highest level people
What you need to sell HIOs:
You need a Case Study showing proof of achieving a desirable outcome.
This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.
The Case study should include:
- Before state
- After State
If you have no Case Study, there is nothing to scale.
The Protocol is the system or series of steps taken to achieve the result in the Case Study.
You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.
Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.
Creating the offer:
Reviewing Offer Docs:
- Case Study
- Features/Benefits short list
Getting a HIO client:
- Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
- Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
- Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)
Delivering a result:
I usually include:
- A personalized strategy doc
- Weekly calls or as needed
- 1-on-1 messaging acess (WA)
- Access to relevant products/training/tools
Download will be MEGA Drive (5.35 GB)
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