Vahe Arabian – Publisher SEO Course
Introduction to the Publisher SEO Course by Vahe Arabian
The Publisher SEO Course developed by Vahe Arabian is a comprehensive training program designed to equip you with the essential skills needed to enhance your SEO and editorial strategy. With over 20 hours of in-depth content delivered through 50 modules across 7 chapters, this course covers a wide array of topics crucial for any publisher aiming to succeed in today’s competitive digital landscape.
Course Features
Here’s a detailed look at what you will gain from this course:
- Page Experience Optimization
- Learn effective techniques to improve the overall user experience on your pages.
- Google News Sitemap Design
- Understand how to design your Google News sitemap and implement timestamps for better indexing.
- Crawl Budget Optimization
- Discover strategies to manage and optimize your crawl budget to ensure search engines effectively index your content.
- Sponsored and UGC Attributes
- Identify common pitfalls when including sponsored content and User-Generated Content (UGC) attributes.
- Setting Up Google Publisher Center
- Gain insight into the importance of Google Publisher Center and how to set it up for your site.
- Ads and Popups Best Practices
- Review best practices for using ads and popups without compromising user experience.
- Topic and Keyword Research
- Explore methodologies for conducting effective topic and keyword research to prioritize SEO opportunities.
- E-E-A-T Examples
- Examine examples of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) done well.
- Taxonomization Optimization
- Learn how to define and optimize your website’s taxonomies for better content organization.
- The Importance of Original Reporting
- Understand why original reporting is essential and discover best practices in content creation.
- Layouts for Site Structures
- Learn how to define and utilize better layouts tailored to different site structures.
- Content Updates
- Find out how to keep your content fresh and relevant to maintain engagement.
- Topical Relevance and Authority
- Realize the importance of topical relevance and authority in driving traffic and engagement.
- Content Performance Measurement
- Master techniques for measuring and assessing your content performance effectively.
- Video Content Utilization
- Discover how to leverage video content as part of your SEO strategy.
- Image Optimization Best Practices
- Acquire best practices for optimizing images to enhance site performance and SEO.
- Internal Linking Strategy
- Develop a robust internal linking strategy to improve site navigation and SEO.
- Content Cluster Strategy
- Learn how to implement a content cluster strategy for better topical authority.
- Using Google Trends
- Understand how to effectively use Google Trends to inform your content strategy.
- Multilingual SEO
- Know when and how to utilize multilingual SEO to reach a broader audience.
- Optimizing for Google Discover
- Learn tactics to optimize your content for Google Discover.
- Content Auditing
- Master the art of auditing content and identifying gaps for improvement.
Additional Resources
The course also includes:
- Ongoing Updates and Access
- Continuous updates ensure you stay informed about the latest SEO trends and best practices.
- Graphics and Templates
- Access to various graphics, templates, playbooks, and Standard Operating Procedures (SOPs) to streamline your workflow.
- Office Hours & Support
- Benefit from office hours and one-on-one support to address specific questions and challenges.
Recorded Topics
Access past recorded topics that cover:
- Short-form video and web stories
- Leveraging Google Trends with KeyTrends
- AI content strategies
- Managing editorial workflows
- Running effective content audits
- Covering live events
- Building reader relationships
- Site speed optimization
- Website migrations and redesigns
- Optimizing paywall strategies and monetization
- International SEO strategies
- Understanding reader loyalty and retention
Conclusion
The Publisher SEO Course by Vahe Arabian is an invaluable resource for anyone looking to deepen their understanding of SEO in the publishing industry. With a robust curriculum and ongoing support, you’ll be well-equipped to manage and enhance your SEO and editorial strategy effectively.
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