Sandy Franks (AWAI) – Core Story Framework
Sandy Franks (AWAI) – Core Story Framework Overview of the Core Story Framework The Core Story Framework, created by Sandy Franks through the American Writers & Artists Institute (AWAI), is a groundbreaking program tailored for writers and marketers. This framework emphasizes the vital role of storytelling in marketing, showcasing how compelling narratives can significantly engage audiences and drive conversions. What is the Core Story Framework? The Core Story Framework is a structured approach to storytelling that empowers individuals and businesses to articulate their core messages effectively. It operates on the premise that every brand possesses a unique story that can…